2026
Rachel Lowenstein is a leading independent cultural strategist, content creator, and girl culture expert.
As a creator, she has built an audience of 125,000+ followers across social media. She has partnered with brands like TED and Tracksuit for her cultural storytelling and analysis. She is also the creator of Girl Studies, a Substack for the serious study of the oft-derided girl culture and its commercial, social, and behavioral implications.
Groom Creative supports Rachel Lowenstein with video editing for social media and brand development, including unique visual stamps and tags for high-end sponsorship campaigns.
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![Be So For Real Cannes video series]()
Be So For Real Sponsorship campaign videos
4 “quick-turn” videos were created for a high-value brand deal with AirOps during the week of Cannes. Rachel and I worked tightly together to manage deliverables and gain easy approval of proposed video’s from AirOps for posting and promotion throughout the week. A unique “Be SO Fr” graphic stamp was also created to visually unify this series.
Click the button below to view full video in Instagram.
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![Personal Panopticons Video]()
Personal Panopticons video. Click the button below to view full video in Instagram.
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![Generational Covergirls Video]()
Generational Covergirls video. Click the button below to view full video in Instagram.
