The Leaf

New Rochelle, New York

2025

The Leaf in New Rochelle cultivates a holistic approach to city-living by offering urban dwellers a convenient connection to the natural world via floor to ceiling windows, airy green spaces, and luxurious interior surfaces can all be practically “felt” throughout this tactile brand.

A refined mid-century wordmark featuring angled “leafy ligatures” provides a bold counterbalance to a palette of lush organic textures.

This interplay between modernist structure and rich patterning allows for variety and flexibility in application across collateral pieces, and reflects the property beautifully as an artful leafy “tower” within the city center.

  • Brand Stationery

    Stationery & Print Collateral

    Ivory craft paper textures with “gemstone pops” of our patterns play within constrained grids on more content-heavy pieces, creating an elegant constrast to more pattern-heavy pieces.

  • Pocket Folder

    Client-facing pocket folder with floor plan inserts utilizing color-coding to differentiate floor plan types.

  • Website

    Website, digital brochure and e-blast

  • Windmaster Signage

    Windmaster Signage

    For bold statements like signage and business cards, we utilize the copper and green leaves against black marble for maximum impact.

  • Building Banners

    Building Banners

    This interplay between modernist structure and rich patterning allows for variety and flexibility in application across collateral pieces and signage, without creating visual chaos. This variety also reflects the property beautifully, as an artful leafy “tower” within the city center.