This brand for the newest museum in Scottsdale utilizes the colors of the desert and celebrates the art, history, and people of the West. Groom Creative developed this brand alongside it’s construction and grand opening, creating an impactful and effective “first impression” for this innovative arts institution. Work included exhibit design support, signage, all branding, advertising, and print collateral, establishing the high visuals standards carried through this organization to current day.

Architectural photo by Bill Timmerman.